TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | E-COMMERCE: THE RISKS PERCEIVED BY CUSTOMERS WHEN BUYING THROUGH THE INTERNET | ||||||||||||
| Autor(es): |
LUIZ FELIPE FLARYS JANNUZZI |
||||||||||||
| Colaborador(es): |
PAULA CASTRO PIRES DE SOUZA CHIMENTI - Orientador |
||||||||||||
| Catalogação: | 11/JAN/2010 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=14902@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=14902@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.14902 | ||||||||||||
| Resumo: | |||||||||||||
|
This project consists in a study of various risks perceived by the customers
when purchasing through the internet. These risks often lead costumers to
choose a face to face purchase instead of buying online. For this reason, many
companies have been working hard to eliminate or moderate customer’s
concerns and ensure new users to their sites. The e-commerce is quite a new
market in Brazil, that has great advantages to the company and as mainly to the
clients, and it is continuously increasing in our country. With retailer stores and
technology´s high-speed innovations, Internet shopping has everything to be the
most comfortable, practical and reliable way of shopping for the consumer.
|
|||||||||||||
|
|||||||||||||
