TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | AN ANALYSIS OF THE INFLUENCE OF THE FAN INVOLVEMENT WITH THEIR SOCCER TEAM IN THE RESULTS OBTAINED BY THE PARTNERSHIP ESTABLISHED BETWEEN THE SCHINCARIOL AND FLAMENGO IN 2006 | ||||||||||||
| Autor(es): |
FRANCISCO JOSE SIQUEIRA V PEREIRA |
||||||||||||
| Colaborador(es): |
ANDRE LACOMBE PENNA DA ROCHA - Orientador |
||||||||||||
| Catalogação: | 08/JAN/2010 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=14874@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=14874@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.14874 | ||||||||||||
| Resumo: | |||||||||||||
|
The characteristics of the involvement of the fan with his soccer team and
the relationship with the products of the sponsors of the clubs are presented in
this study as factors that influes on consumer behavior. This study aims to
analyze the influence of the involvement of fans with their teams on the results
obtained by the partnership between Nova Schin and Flamengo in the year of
2006. It is concluded that the partnership has not achieved the expected results
in part because Flamengo`s fans did not change their pattern of consumption in a
meaningful way. Still, there are indications that fans of other clubs had a negative
attitude on the campaign run by the partnership.
|
|||||||||||||
|
|||||||||||||
