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Título: BUSINESS PLAN – ARP FIOS E BORDADOS
Autor(es): EDUARDO ARP COIMBRA BUENO
Colaborador(es): ANGILBERTO SABINO DE FREITAS - Orientador
Catalogação: 07/JAN/2010 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=14856@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=14856@2
DOI: https://doi.org/10.17771/PUCRio.acad.14856
Resumo:
Arp fios e bordados is a family business that constitutes an essential part of the national textile production chain and has contributed to the growth of the Brazilian Textile market. The company’s sales have decreased in recent years due to an increasingly competitive market and the lack of effective marketing strategies to avert this scenario. The purpose of this paper is to better understand this textile company and elaborate a marketing plan that will aid stockholders in developing strategies that aim at increasing sales numbers. In conclusion, this study has indicated that it is possible to increase company sales by employing the strategies proposed in the marketing plan.
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