Título: | A CASE STUDY OF WEBJET AIRLINES: ANALYZING CONSUMER SATISFACTION | ||||||||||||
Autor(es): |
MARIA CAROLINA TEIXEIRA GOMES |
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Colaborador(es): |
MARIE AGNES CHAUVEL - Orientador |
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Catalogação: | 21/JUL/2009 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13905@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13905@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.13905 | ||||||||||||
Resumo: | |||||||||||||
In a world where competition is growing and consumers are increasingly
more demanding and better informed, businesses are being forced to offer their
customers differentiated products and services, with higher quality and lower
costs. Noting the need to adapt to this ever-changing environment, Webjet
Airlines entered the market, supported by its low-cost, low-fair business model,
aiming to win the loyalty of its customers. The goal of this study is to measure the
consumer’s satisfaction with the company Webjet Airlines. This report also aims
to understand the perceptions of the consumers regarding the relevant attributes
in airline services, as well as, what leads them to choose Webjet.
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