TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | BEHAVIORAL FINANCE: BRAZILIAN INVESTOR’S TREND TO SHOWS COGNITIVE BIASES WHEN TAKING INVESTMENT DECISIONS | ||||||||||||
| Autor(es): |
MARCIA GENTIL BEZERRA |
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| Colaborador(es): |
MARCELO CABUS KLOTZLE - Orientador |
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| Catalogação: | 21/JUL/2009 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13904@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13904@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.13904 | ||||||||||||
| Resumo: | |||||||||||||
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Behavioral financing, also known as Behavioral Economics, represents a new
area in financial theory that seeks incorporate psychological aspects, studying
the cognitive illusions, (mental process that is hypothetically by link of human
behaviors), and emotional in the process of taking financial decisions at on time
of the investment. This new area of study aims at reviewing and developing the
current economical and financial model (Efficient Financial Market Hypothesis)
incorporating evidence on the irrationality of the investor through the study of
cognitive science, which explains and accepts the structure and the mechanisms
of the human mind.
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