TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE INFLUENCE OF FINANCIAL INSTITUTIONS`ENVIROMENTAL RESPONSABILITY IN BANKING SERVICES CUSTOMER CHOICE | ||||||||||||
| Autor(es): |
RAFAELA GUERRA GARCIA |
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| Colaborador(es): |
DANIEL KAMLOT - Orientador |
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| Catalogação: | 17/JUL/2009 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13884@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13884@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.13884 | ||||||||||||
| Resumo: | |||||||||||||
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The aim of this study is to analyze the influence of financial institutions’
environmental responsibility in banking services consumer choice. This was
done by the search of the impressions that clients have about the actions and
initiatives to preserve the environment done by Brazilian banks. In addition, it was
shown how the four largest Brazilian banks deal with environmental responsibility
and sustainability - these banks are: Banco do Brasil, Bradesco, Itaú and ABN
AMRO Real. In order to comprehend the banks actions, important concepts
about environmental responsibility in financial institutions were studied.
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