TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | STRUCTURE OF SELLING ON INTERNET FOR SUPERMARKET STORES IN RIO DE JANEIRO | ||||||||||||
| Autor(es): |
PAULO MONCADA JELIHOVSCHI |
||||||||||||
| Colaborador(es): |
MARCOS LOPEZ REGO - Orientador |
||||||||||||
| Catalogação: | 17/JUL/2009 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13883@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13883@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.13883 | ||||||||||||
| Resumo: | |||||||||||||
|
This study aimed to examine the variables related to the structure of sales
for a channel dedicated to e-commerce. For data collection was applied an
interview with a former employee of a company in the sector that went through
this process of implementation of e-commerce and a field research with current
customers of the Zona Sul supermarket. It was concluded that the best structure
for sales over the internet is the use of various channels of sale in accordance
with the needs of clients and was made an analysis of the characteristics of
market segmentation to get a competitive advantage. For future research, it is
suggested the further study of these variables, as well as its impact on different
social classes.
|
|||||||||||||
|
|||||||||||||
