TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE INFLUENCE OF COOPERATION NETWORKS OF SMALL RETAIL IN THE SUPERMARKET SECTOR: A CASE STUDY ON REDE MULTI MARKET | ||||||||||||
| Autor(es): |
JULIANA BARBOSA LEITE |
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| Colaborador(es): |
ANDRE LACOMBE PENNA DA ROCHA - Orientador |
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| Catalogação: | 17/JUL/2009 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13881@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13881@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.13881 | ||||||||||||
| Resumo: | |||||||||||||
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Because of constant changes in economic environment, companies seek to
adapt themselves in order to remain competitive in the market. One of the ways
that small and medium enterprises in the supermarket sector in Rio de Janeiro
found to remain active in the sector was the formation of strategic alliances.
These strategic alliances formed allowed the practice of other strategies, besides
the economy of scale in costs, the main factor that drove its formation.
This research has to observe some of the influences in the compound of
the establishments taking part in marketing alliances, in particular the Rede Multi
Market, located in Rio de Janeiro.
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