This work’s final goal is to identify the attributes/factors and benefits related to them conceived as relevant to the Easy Wash Bidet consumers. Based on the characteristics that consumers identify related to a new product, one can have an idea of the consumer’s perception. Besides, other singularities should be considered, such as the diffusion of innovations, as well as the adoption process itself. Therefore, in order to collect relevant information, individual in-depth interviews and a questionnaire utilizing projective techniques were utilized. Analyzing and interpreting the resulting data, many relevant associations and conclusions related to the product could be extracted, responding to the problem considered.