TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CONSUMER BEHAVIOR OF LOW INCOME AND ITS DECISION-MAKING PROCESS OF PURCHASING | ||||||||||||
| Autor(es): |
IDEVANE DA SILVA BIDES JUNIOR |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 17/JUL/2009 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13877@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13877@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.13877 | ||||||||||||
| Resumo: | |||||||||||||
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The growth of public spending in low-income has attracted the attention of
various market segments. Everybody wants to bring yours products to that
market because of the large potential of sales that their consumers represent.
Understanding the behavior of consumers and their purchasing decision
making is crucial for those who want to sell their products for this class, which
has become increasingly specific in their decisions and needs.
In the film market, this concern is even greater. Because a greater
understanding of their needs can be crucial to this public choice between going to
a cinema or watch a movie at home.
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