Título: | FACTORS THAT AFFECTS THE DECISION TO USE BANKING SERVICES VIA WEB, BY CUSTOMERS OF BANK Y | ||||||||||||
Autor(es): |
THIAGO EIRAS BORGES DE CARVALHO |
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Colaborador(es): |
ANGILBERTO SABINO DE FREITAS - Orientador |
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Catalogação: | 10/JUL/2009 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13860@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13860@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.13860 | ||||||||||||
Resumo: | |||||||||||||
The globalization and the growing speed of information circulation around
the world, generated as increasing competitiveness in the global business
market, calling for companies to have lower costs, more features and greater
ranges. Another important point is also the lack of time for individuals
constituents of modern societies, which demands more practical, fast and
functional, services and means of access. Adding to this, the growth of the
internet over the world, and its presence each day more deeply in the daily lives
of most cities, the focus of this study was to identify factors, values and beliefs
that permeates the thoughts of consumers and influence their decisions within
the use of the internet. Also, once identified these factors, this study proposes to
define potential marketing strategies capable of reducing the resistance of using
the web as a mean of access to services offered by banks. The results were
relevant and provided important information about consumer’s behavior.
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