TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | RELEVANT ATTRIBUTES TO DEVELOPING A GOOD LONG-TERM RELATIONSHIP WITH MOBILE PHONE COMPANIES`CUSTOMERS | ||||||||||||
| Autor(es): |
VIVIAN TRIESCHMANN |
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| Colaborador(es): |
ANDRE LUIZ ROIZMAN - Orientador |
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| Catalogação: | 08/JUL/2009 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13847@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13847@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.13847 | ||||||||||||
| Resumo: | |||||||||||||
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Aiming to examine the importance of some attributes of mobile telephone
companies in Rio de Janeiro, was carried out a survey in which they were
assigned degrees of importance to Shop Service, Price, Options Plans,
Consumer Telephone Service, Signal Cover, Mobile Phone Offers, Loyalty
Program, Image and Reputation of the Company and Additional Services. Based
on the results of the survey, were possible to identify those that the respondents
positioned as more important and less important. After analysis of these results
some recommendations were suggested for the mobile telephone companies
with the aim of improving the relationship with their customers.
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