TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | HOW TO ADD VALUE TO THE ORGANIZATIONAL CUSTOMERS OF TELMART: A CASE | ||||||||||||
| Autor(es): |
GABRIELA RAMOS |
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| Colaborador(es): |
PAULA CASTRO PIRES DE SOUZA CHIMENTI - Orientador |
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| Catalogação: | 07/JUL/2009 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13833@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13833@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.13833 | ||||||||||||
| Resumo: | |||||||||||||
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The objective of this study is to analyze Telmart s relationship with its
organizational customers, so it was possible to identify gaps in the customer care
and at the same time appear some suggestions and opportunities that add value
not only to customers but to the company as well. With that purpose, a broad
review of Telmart and the T.I market and Telecom that it belongs was done.
It was later made a field research, which was based on interviews with some of
the depth of customers considered most relevant to the company.
The data obtained from the search went through a process of analysis that
enables it to reach conclusions based on pre-determined objectives of the study.
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