TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE CHOICE OF GROCERIES BY LOW-INCOME CONSUMERS ON ZONA DA MATA MINEIRA | ||||||||||||
| Autor(es): |
CAMILLA ZAMBONI GARCIA |
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| Colaborador(es): |
LUIS FERNANDO HOR MEYLL ALVARES - Orientador |
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| Catalogação: | 07/JUL/2009 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13831@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13831@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.13831 | ||||||||||||
| Resumo: | |||||||||||||
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With the increase of consumption by the low-income segments, currently
represented by almost half of the urban households in Brazil, large and small
food enterprises have directed their focus to the low-income classes (D and E).
This study aims to investigate the behavior of low-income consumers in choosing
the groceries of five markets in the cities of Além Paraíba, Pirapetinga, and
Estrela Dalva. Two different studies were made: observation of the routing of
purchase and in-depth interviews after the purchase, in addition to the analysis of
60 receipts. In this way, it was possible to identify the attributes that customers
consider relevant at the time of the purchase of food and the distribution of
spending in product categories, basic and superfluous.
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