The country’s development has been creating a need for capacitation of the population, therefore, an increase on the search for various different courses in the educational institutions. Thus, it’s necessary that these institutions attend this demand through the increase of vacancy supplies. Considering the importance of education for the country’s development, the main point of the present business plan was to propose to creation of a franchise of an educational institution that uses the distance educational methodology in its courses, the Posead. For that, a Plan of Business Franchise was structured. According to specialists on the elaboration of a Business Plan, there is not a unique pattern on the structure, but there is the consensus of basic topics of the Business Plan that are fundamental for the efficiency and effectiveness enterprise. The results supplied a general panorama of the franchise, being relevant so it provides important information for investors offering an adequate tool for the measurement of the enterprise’s success.