This study to analyzes an investment opportunity within the franchising market of alcoholic beverages. The case studied was the Brahma Beer Kiosk - Quiosque de Chopp da Brahma. The capital required is of R$ 81.814,55. This investment would be 50% financed by private capital and 50% financed by a loan requested before a federal bank, the Caixa Econômica Federal, trough a program that foments small and medium sized enterprises, the Proger – Programa de Geração de Emprego e Renda, which depends on funds of the FAT – Fundo do Amparo ao Trabalhador. Whit the assumptions established during for the project, we analysied and made projections of cash flow, NPV, IRR, Payback and perpetuity after the fifth year of operations. The net present value, the IRR and the Payback were found, respectively to be: R$ 170.796,20, 86,57% per year and 1,789. The conclusion of the study is, thereafter, that the investment should be done.