TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | HOW DO CONSUMERS CHOOSE THE FILM THEY WISH TO SEE IN THE MOVIE THEATRE | ||||||||||||
| Autor(es): |
LARISSA SABINO ERBACHER |
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| Colaborador(es): |
MARIE AGNES CHAUVEL - Orientador |
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| Catalogação: | 02/JUL/2009 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13818@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13818@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.13818 | ||||||||||||
| Resumo: | |||||||||||||
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The objective was to identify the contributing factors modern consumers
use to decide which movie to see in the cinema. This study seeks to better
understand the Brazilian moviegoer, identify the most frequently used criteria to
choose a film and the consumers´ preferences and perceptions. Firstly, a review
of literature that dealt with the decision making process of consumers, the film
market and the marketing of films was conducted. Following this, a survey of 109
consumers was conducted. The results demonstrate that the majority of those
interviewed go to the movies based on either the recommendation of friends, or
the genre of the movie. It also display that most consumers indeed go to the
movies and see this as a form of entertainment and socialization.
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