TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE INTERNET POTENTIAL ON FASHION RETAIL: A STUDY ON THE PERCEPTIONS OF YOUNG CARIOCAS ON THE DYNAMIC FASHION, TIME AND VIRTUAL TOUCH | ||||||||||||
| Autor(es): |
MARIANA BEAUMONT DE MATTOS |
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| Colaborador(es): |
CAMILA DE SOUSA BRAGA RADEMAKER - Orientador |
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| Catalogação: | 03/FEV/2009 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13023@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13023@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.13023 | ||||||||||||
| Resumo: | |||||||||||||
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More and more people are consuming through the web, motivated by
convenience, speed and the many options available over a
distance of one
click. This study seeks to discover the perceptions that
some young
cariocas have on the purchase of virtual artifacts of
fashion. These young
people like fashion and are concerned to follow the trends,
see the Internet
as part of their lives, and have a high level of demand in
the context of
products and services. In this scenario, the study below,
exploratory in
nature, is aimed to understand what are the positive and
negative aspects
of the channel identified by these consumers, considering
the dynamic
fashion, time and virtual touch.
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