TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | VINTAGE STORES: A STUDY OF THE YOUNG BUYERS BEHAVIOR AT THE CITY OF RIO DE JANEIRO | ||||||||||||
| Autor(es): |
MARCELA BASTO LIMA |
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| Colaborador(es): |
CAMILA DE SOUSA BRAGA RADEMAKER - Orientador |
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| Catalogação: | 03/FEV/2009 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13019@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=13019@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.13019 | ||||||||||||
| Resumo: | |||||||||||||
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This exploratory study has the objective to investigate
purchasing behavior of young buyers in vintage stores of
class A and B, residents of the South Zone at the city of
Rio de Janeiro. In-depth interviews were conducted with
consumers in the luxury segment of second-hand clothes,
trying to investigate the perceptions about the
concept of vintage stores and the motives that justify the
intention of buying in this particular segment. The data
were collected from interviews, interpreted and
analyzed and have been presented a few discoveries on the
subject of the chief motivations as of ten consumers from
the segment studied , in which, it could refer to
the need to differentiation via the clothes and the one
appreciation from the ancient.
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