The high competitivity in the market of direct sellings constrain the companies to enhance their strategies of profit optimisation. In order to achieving better results and surviving in hostil environment, one concurrency management technics is the knowledge of your own customers profile, their specifics needs and their levels of satisfaction. Analysing the chain distribution of the direct selling company Sociedade Comercial e Importadora Hermes S/A, this work entends to identify their internal clients profile s, the franchisee. The main objective is to establish the attributs and parameters that are the most important in the achievement of their satisfaction. For this study, a litterature survey has been performed to construct the basis of the analysis. Following those baselines, a qualitative and quantitative questionnary has been constructed and submited to several franchisees of the Rio de Janeiro region for evaluation. The results of this study show some internal (such as support of sells manager) and external (such as transport) issues that should be enhance by the company. In the other hand, the study also shown positives perceptions and a certain commitment with the company. After analysing the results, this work gives some recommendations to the company, to enhance satisfaction and fidelity of their internal customers.