TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CASE: IPOD AND THE THE DIGITAL MUSIC PLAYER CONSUMERS BEHAVIOR | ||||||||||||
| Autor(es): |
BARBARA DE MOURA RIBEIRO |
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| Colaborador(es): |
DANIEL KAMLOT - Orientador |
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| Catalogação: | 30/JAN/2009 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12992@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12992@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.12992 | ||||||||||||
| Resumo: | |||||||||||||
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The booming of digital music revolution brought to the
market a new
product, the digital music player. Based on this fact, a
research has been done
aiming at discovering the most important characteristics
that drives a consumer
to buy a digital music player and iPod consumer s behavior
as well.
The results of the research indicated that the most
important characteristics
in a digital music player are quality, storage, technology
and price. It also
revealed that iPod is widely known by its consumers, making
the brazilian market
attractive to Apple business.
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