TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | STUDY OF CASE OF THE SAGRE CONSULTORIA | ||||||||||||
| Autor(es): |
VICTOR GOMES PEREIRA CALDAS |
||||||||||||
| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
||||||||||||
| Catalogação: | 01/DEZ/2008 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12558@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12558@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.12558 | ||||||||||||
| Resumo: | |||||||||||||
|
This study it approaches the market of Cultural Marketing
and the performance of the Sagre Consultoria in this branch
as rendering of consultancy services for companies sponsors
that they desire to invest, with the support of the
laws of incentive to the culture, in cultural events.
By an interview, carried through in two stages, with the
Sagre Consultoria it is possible to have a better
analytical vision of the operating forces in the market
of cultural marketing and how a company who gives
consultancy services in this branch acts, focus the study
in the services that are given to the customers
sponsors. Thus, it can be analyzed and be suggested some
solutions for the improvement of the quality of its
services and the performance of the Sagre.
|
|||||||||||||
|
|||||||||||||
