Título: | ANALYSIS OF MANAGEMENT PRACTICES UNDER THE ENDOMARKETING´S CONCEPT VIEW | ||||||||||||
Autor(es): |
THOMAZ TRINDADE VIDAL |
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Colaborador(es): |
JOSE ROBERTO GOMES DA SILVA - Orientador |
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Catalogação: | 01/DEZ/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12557@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12557@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.12557 | ||||||||||||
Resumo: | |||||||||||||
The present study made a revision of the literature about
the endomarketing´s concept. A service company was elected
to be the focus of the analysis which assumed that a
company does not necessarily need to have the
concept of endomarketing formally applied in order to
practice it. The research counted with an interview with a
member of the board of directors of the company
where it was tried to relate a few existing activities with
the concept under study, and the perceptions of the
employees of some aspects of the management
system. The results pointed out to the clear existence of
the presence of the endomarketing´s philosophy in the
company.
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