TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | STRATEGIC ANALYSIS OF EMI MUSIC BRASIL IN THE NEW CONTEXT OF MUSIC INDUSTRY | ||||||||||||
| Autor(es): |
RAMIRO FREITAS BOTELHO |
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| Colaborador(es): |
MARCOS COHEN - Orientador |
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| Catalogação: | 27/NOV/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12546@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12546@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.12546 | ||||||||||||
| Resumo: | |||||||||||||
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In times of transformations of the entertainment industry,
a case study was carried through where the studied company,
EMI Music Brazil, was evaluated under the optics of
strategical planning. The study focuses on the commerce of
digital music. Everything that refers to the production,
promotion, distribution and selling of music for the
diverse digital forms have been considered at the study.
Therefore, possible strategies have been pointed with
respect to EMI survival in the industry, for example, the
possibility of supply of musical content in its diverse
forms and the combat to the substitute products.
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