TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE POTENTIAL OF GENERIC DRUGS: A STUDY OF PERCEPTIONS ABOUT THE PURCHASING PROCESS FOR CONSUMERS BELONGING TO THE INCOME RANGES A AND B OF THE CITY OF RIO DE JANEIRO | ||||||||||||
| Autor(es): |
RAFAEL VARELLA PESSANHA |
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| Colaborador(es): |
CAMILA DE SOUSA BRAGA RADEMAKER - Orientador |
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| Catalogação: | 27/NOV/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12545@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12545@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.12545 | ||||||||||||
| Resumo: | |||||||||||||
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The research aimed to discover the preliminary perceptions
of the
consumers of the income ranges A and B of the city of Rio
de Janeiro on generic
drugs, from its knowledge, groups of influence and
consumption. Since there are
several studies that show the growth of consumption of
generic drugs by these
public. The benchmark was based by several issues: consumer
behavior and its
internal and external factors, segmentation of the market,
the decision-making
process, mix of marketing and brand. The results of the
research had been dealt with qualitative form, with
intention of raising attributes on the subject, and could
serve as a starting point for future studies of greater
impact.
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