TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CASE STUDY: THE MAIN BENEFITS DERIVATED FROM THE RELATION BETWEEN FLUMINENSE AND UNIMED AFTER THE BEGINING OF THIS SPONSORSHIP | ||||||||||||
| Autor(es): |
MARIA BEATRIZ DE C MARIZ PINTO |
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| Colaborador(es): |
DANIEL KAMLOT - Orientador |
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| Catalogação: | 26/NOV/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12534@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12534@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.12534 | ||||||||||||
| Resumo: | |||||||||||||
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This research is a case study about one of the longest
cases of sponsorship in the history of the Brazilian
soccer, the investments of Unimed in Fluminense soccer.
The main purpose of this study is to determine the most
important benefits for both, Unimed and Fluminense, after
the beginning of this sponsorship. Besides that, this work
analyzes the perception of Fluminense fans about this
sponsor relation. Consequently, its is possible to
understand more about the story of Unimed and of
Fluminese s soccer, comprehend the signification of terms
sports marketing and sport sponsorship, and find out, throw
interviews and research made with the public, how Unimed,
Fluminense and the Fluminense fans see this sponsorship.
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