TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MENS VANITY: BEHIND STEREOTYPES - A CASE STUDY OF ADAPTATION AND / OR STANDARDIZATION TO THE BRAZILIAN MARKET IN THE LAUNCH OF MALE COSMETICS | ||||||||||||
| Autor(es): |
MARCUS ANTONIUS WEISS MOREIRA DE FRANÇA |
||||||||||||
| Colaborador(es): |
MARIE AGNES CHAUVEL - Orientador |
||||||||||||
| Catalogação: | 26/NOV/2008 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12533@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12533@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.12533 | ||||||||||||
| Resumo: | |||||||||||||
|
This study investigates how the cosmetic market works on
the adaptation and / or
standardization of a men cosmetics line up for the
Brazilian market. The Brazilian
male cosmetic market is the fourth biggest in the world
soon, this study can bring
information of interest both for companies that operate in
the processes of
production and marketing of these products as for
academically-scientific. For
this was realized a case study of the launch in Brazil of
Redken for Men, from the
american brand Redken, part of L'réal Group, where was
found little adaptation
of its marketing program since the Brazilian male cosmetic
market still in
development and supports standard products.
|
|||||||||||||
|
|||||||||||||
