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Título: MARKETING ANALISYS FOR BP DISTRIBUIDORA
Autor(es): IGOR DE MORAIS FERREIRA
Colaborador(es): JORGE ALBERTO ZIETLOW DURO - Orientador
Catalogação: 25/NOV/2008 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12523@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12523@2
DOI: https://doi.org/10.17771/PUCRio.acad.12523
Resumo:
The pet and farming wholesale industry of the metropolitan area of Rio de Janeiro have been showing a highly competitive environment, and is heading towards maturity. The challenges of this new stage are more complex and have been demanding from its participants the use of more elaborate marketing management tools. The main objective of this work is to propose marketing strategies that can guide "BP Distribuidora" managers decision making, with the intent of sustaining and increasing their business growth in this environment. A marketing analysis was made to guide its managers and to be the base for a future marketing plan.
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