Currently, with the rapid spread of information that applies to the use of the internet, people began to look, compare and buy products and services sitting in front of the computer, without leaving the house. The largest contingent in the market is small and micro enterprises, which offer practical and necessary services for all, but are still entering the virtual world. An analysis of how these agents understand this new situation and how they can best take advantage of e-commerce, based on a portal of neighborhood in the city of Rio de Janeiro has been prepared. This work is to analyze the feasibility of build a portal of e-commerce in the neighborhood of Tijuca. That analysis was made from surveys of secondary data from existing studies on e-commerce, socioeconomic data of the neighborhood and exploratory research and quantitative descriptive. Traders were mapped views of the region, so a decision on the viability of the portal.