This project has the objective of elaborating a strategic planning for the hostel Ipanema Beach House, with the intent of satisfying it is consumers and expanding the occupancy of the establishment. In order to accomplish that objective, a research was performed along six months, with the hostel owners and among the hostel s guests where for each person interviewed, a survey was presented with multiple questions viewing the gathering of relevant information to achieve the goal. Further in advance, an observatory research was carried out, where the author of this project made himself a guest at the organization to formulate an improved evaluation of the services offered by the hostel and also to identify any possible imperfection to endorse in the planning.