TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | HOW THE PRICE REFLECT AT THE SALES OF THE INFORMATICS DEPARTMENT AT AMERICANAS.COM | ||||||||||||
| Autor(es): |
ANA CAROLINA GARDON VEIGA DE ALMEIDA |
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| Colaborador(es): |
DANIEL KAMLOT - Orientador |
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| Catalogação: | 19/NOV/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12503@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12503@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.12503 | ||||||||||||
| Resumo: | |||||||||||||
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This work has the objective of understanding how the price
influences sales of informatics department at
Americanas.com. It is necessary to acknowledge if the price
is the most important factor for the consumers when they
buy through Internet. Knowing its influence, the Americanas
can act, intending to expand the number of clients. It was
made a research, analyzing the behavior of the
consumers with a variation of the prices in the
informatics department as to obtain data that express the
impact of them on sales. That way, Americanas will
know how to stand in a situation that requires a quick and
effective attitude in order to change a possible bad sales
scenario.
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