TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | PRODUCT RELAUNCHING: A CASE STUDY ABOUT THE DENTAL CREAM COLGATE TOTAL 12 | ||||||||||||
| Autor(es): |
ANA ADNET CABRAL |
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| Colaborador(es): |
CAMILA DE SOUSA BRAGA RADEMAKER - Orientador |
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| Catalogação: | 19/NOV/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12501@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12501@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.12501 | ||||||||||||
| Resumo: | |||||||||||||
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The objective of this study were to analize how created and
reposicional
was the dental cream Colgate Total12 by Colgate-Palmolive.
Analyses had been
done comparing the begining and the relaunch of this
product after nine years.
The study presented a discussion about the basis of the
experience and
knowledge of the company, compared the marketing mix from
the first launching
in 1994 till the relaunching in 2005. The informations that
had been used came
from the product s workteam. Moreover, the study showed the
practical
procedures of the company and pointed some suggestions with
respect to next
products that can be launch.
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