The concept of digital signage is very recent and poorly known in Brazil, although it is an instrument in an expanding market in the world and mostly in developed countries. Digital signage is a concept that integrates display technology and dynamic midia, by internet, to promote advertising, sales promotion and information for people and potential customers of retailers. This paper presents a study case with the analyzis of a business that was unsuccessful and at the same time this work looks for new strategies for the success of a company (VTV Comunicação Digital Ltda.) in the Indoor Midia market, which sells advertising solutions using broadcasted midias to LCD or plasma displays, installed in shops, magazines, supermarkets,etc.