TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | WHY MANIFESTO 33 1/3 DID NOT REACH ITS SALES TARGET? | ||||||||||||
| Autor(es): |
ROBERTA ROIZ ABDALA ISSA |
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| Colaborador(es): |
RODOLFO ALVES HORTA - Orientador |
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| Catalogação: | 30/OUT/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12434@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12434@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.12434 | ||||||||||||
| Resumo: | |||||||||||||
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In the year of 2005 the brand Manifesto 33 1/3 launched its
first collection of
men s clothes for a public linked to the Hip Hop style.
With differentiated
products of the Brazilian standards of modeling and
following the clothes line
streetwear the brand noticed after two years of its
launching that its sales
target had not been reached. The present study has as
objective to identify the
factors that had implied in unsatisfactory sales from the
analysis of the made up
of marketing. With the aid of the variables of the made up
of marketing the
study will allow to relate the possible causes of the
problem and to determine
the changes so that the brand Manifesto 33 1/3 reaches the
sales target desired
in the future.
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