TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MARKETING ACTIONS TO IMPROVE CUSTOMER LOYALTY TO SERVICES OFFERED IN THE COMPANY | ||||||||||||
| Autor(es): |
JULIANA RODRIGUES VIVACQUA |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 27/OUT/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12409@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12409@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.12409 | ||||||||||||
| Resumo: | |||||||||||||
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This work considers the study of the profile and the
behavior of purchase of
the customers of the CF, small operating company in the
sector of services, can
make so that it obtains customers loyal through the focus
in them. The main
objective of the study is to identify the profile of the
behavior of purchase of the
customers of the CF. For this, a referencial was
structuralized theoretical, in
which had been analyzed the following points: the CF; the
marketing definition;
the relationship marketing; the marketing of services; the
behavior of the
consumer; and the market-target. A research with customers
based in the
services given for the company and the quality of them was
made.
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