TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE LOW-INCOME CLASS CONSUMER ISSUE IN THE BUSINESS SCHOOL. | ||||||||||||
| Autor(es): |
MARIANA BRAGA NOGUEIRA CUPOLILLO |
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| Colaborador(es): |
PAULO CESAR DE MENDONCA MOTTA - Orientador |
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| Catalogação: | 08/OUT/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12326@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12326@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.12326 | ||||||||||||
| Resumo: | |||||||||||||
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How to motivate Business School to understand the Low-
income class
consumer. The survey intends to raise points of view,
aspects and arguments to
stand out this population as a huge potential market and
deserving to be in the
spot at Business School. In order to that, an exploratory
research was made
based on open interviews with Business School students
about poor consumer
and its study in the University. This report concludes that
for both students and Business Schools is still hard to
perceive this class as potential consumer and
therefore to give the owing attention it needs.
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