TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MARKETING PLAN: ELO GROUP | ||||||||||||
| Autor(es): |
JULIA VITAL CHIARINI MACHADO |
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| Colaborador(es): |
CAMILA DE SOUSA BRAGA RADEMAKER - Orientador |
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| Catalogação: | 06/OUT/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12299@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12299@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.12299 | ||||||||||||
| Resumo: | |||||||||||||
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The main goal of this project is create a marketing plan,
theoretical and
practical, for Elo Group, a consulting company in
automation and outsourcing of
business process management. A situational analysis from
the environment
helped to understand more in depth about the studied area
and to develop the
best strategies. Looking for a better use of this plan and
to make it a practical
one, the actions sugested were structured in the basis of
the 5W1H, an action
plan instrument. Also, to support these actions, a control
system with
performance indicators were determined. Therefore, it will
make feasible increase
the Elo Group market share and consolidate de company in
the market.
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