Título: | DIVERSITY FOR SOCIAL INCLUSION AMONG ENTERPRISES, ITS BENIFITS AND APPLICABILITIES: IBM BRASIL CASE | ||||||||||||
Autor(es): |
JEAN LAZARIDIS JUNIOR |
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Colaborador(es): |
PAULO CESAR TEIXEIRA - Orientador |
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Catalogação: | 06/OUT/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12298@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12298@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.12298 | ||||||||||||
Resumo: | |||||||||||||
In today s global marketplace distinguished for its intense
competition and
transformation on the labor relationships, the workforce
diversity emerges
as one of the main requisites necessary to guarantee
business s success
and sustainability. The present research, founded on IBM
Brasil s study
case, broadens the most important aspects related to
diversity
management as well as its benefits, limitations and prime
challenges
applied to 4 main groups of study: afro-descendants, women,
people with
disabilities and homosexuals. One important discussion
derives from two
correlative concepts that bounds the real strategy of
social responsible
actions within the organizations: ethics and competitive
advantages.
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