TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CHINA BUSINESS: MANDARIM, LANGUAGE IN GROWTH | ||||||||||||
| Autor(es): |
ELIZABETH SHU LIN CHANG |
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| Colaborador(es): |
ANDRE LUIZ ROIZMAN - Orientador |
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| Catalogação: | 30/SET/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12269@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12269@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.12269 | ||||||||||||
| Resumo: | |||||||||||||
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This final report was inspired by China s accelerated
growth and the
appearance of a more and more intense demand for making
business with her.
However, because of the language barrier, the need for a
Chinese course was
pointed out to attend this new public.
Before thinking about designing a Chinese course, it was
necessary to
come up with attributes and identify those that lead an
individual to choose a
Chinese course in Rio de Janeiro city.
Qualitative and quantitative researches were carried out to
identify these
attributes and from this point analyze which one of them
was considered most
important for the costumer s choice.
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