Título: | PLAN OF ACTION FOR THE GROWTH OF THE MIRAMAR HOTEL IN THE CORPORATIVE MARKET | ||||||||||||
Autor(es): |
BERTA GUIMARAES PEREIRA POSE |
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Colaborador(es): |
FAVIO AKIYOSHI TODA - Orientador |
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Catalogação: | 22/SET/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12224@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12224@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.12224 | ||||||||||||
Resumo: | |||||||||||||
This work aims at to identify the actions of improvements
that must be
taken by the Miramar hotel to search to attract more the
corporative market.
Having as objective to better understand the necessities of
this profile of
customer and to analyze the strong and weak points of the
hotel pointed by
the customers, of this form suggesting solutions. As
reference for this study,
they had been boarded books and articles removed of the
Internet on the
hoteleiro market, marketing and 4Ps of the marketing, the
importance of the
marketing of services, the study on the behavior of the
consumer and the
necessity of a planning of marketing for a company. The
results gotten on
the Miramar can be been valid for the same in the function
occurring
improvements for the future, these presented in the end of
the study as
suggestions and recommendations for the company.
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