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Título: ALL TRACK BICYCLES: A BUSINESS PLAN TO INCREASE INCOME VALUES
Autor(es): PEDRO HENRIQUE DE MOURA CASCARDO
Colaborador(es): MARCO ANTONIO FERNANDES OLIVEIRA - Orientador
Catalogação: 21/AGO/2008 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12105@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12105@2
DOI: https://doi.org/10.17771/PUCRio.acad.12105
Resumo:
This project concerns an analysis about the role of a small bicycle company in the retailing market situated in the city of Rio de Janeiro. Knowing the environment in which the company is involved, it is possible to figure the real positive and negatives aspects of this particular market, including the potential opportunities and its threats, so it is easy to develop an expansion plan. After some data-collecting about the company, an evaluation study was made to raise some other information in order to elaborate a plan of expansion and to know ways to increase the company incomes.
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