TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | HOW TO IMPROVE THE SALES OF BIOGÁS ON THE CNG MARKET IN RIO DE JANEIRO | ||||||||||||
| Autor(es): |
RAFAEL CARNEIRO DOS SANTOS |
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| Colaborador(es): |
ROBERTO VELASCO KOPP JUNIOR - Orientador |
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| Catalogação: | 20/AGO/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12102@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12102@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.12102 | ||||||||||||
| Resumo: | |||||||||||||
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This work aims the evaluation of financial results that the
company would get with the
possible increase of sales gotten through the
implementation of some tools of marketing.
It is supported in a theoretical referencial, in which the
characteristics of some
strategies of marketing are analyzed: i) Propaganda; II)
Telemarketing; III) Public relations;
IV) After-sale and v) Promotion of sales.
To prevent that the study is vulnerable to some external
factors, it was complemented
by the development of a research, having considered three
distinct scenes, of which some basic
premises for the interpretation of the results had been
gotten.
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