TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | VIRTUAL SERVICES MARKETING: A CASE STUDY ABOUT CHAT TV | ||||||||||||
| Autor(es): |
JOAO FONSECA CAMPELO |
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| Colaborador(es): |
MARIE AGNES CHAUVEL - Orientador |
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| Catalogação: | 12/AGO/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12058@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12058@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.12058 | ||||||||||||
| Resumo: | |||||||||||||
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This project studied and discussed the marketing strategies
of Chat TV, an interactive
product from nTime. Basically, Chat Tv is a chat
application, where users communicate
with each other by cellular phone, and the chat is shown on
channel 37 of NET cable TV.
As frequently happens with virtual services based on new
technologies, the company is
studying new forms of marketing this product while it keeps
it functioning on air and
interacts with its users. The objective of this project was
to contribute to this effort. In order
to do this, a case study was developed, based on
bibliographical research, a research of
documents related to the product, and interviews with the
developers and employees of the
company. Based on the results of this research, the study
has come up with many
suggestions to increase the appeal of the program and
increase its revenue streams.
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