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Título: INFLUENCE OF MUSIC ON TELEVISION ADVERTISEMENT
Autor(es): GUILHERME PECLY MOREIRA
Colaborador(es): DANIEL KAMLOT - Orientador
Catalogação: 11/AGO/2008 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12050@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12050@2
DOI: https://doi.org/10.17771/PUCRio.acad.12050
Resumo:
The ultimate goal of this paper is to understand in which ways music can influence people's perception of a television commercial. In order to achieve this goal a research was made using the Playstation 2's award winning commercial Mountain, which catches attention due to it's soundtrack's uniqueness. The research revealed surprising and interesting results, showing how important music can be in transmitting a commercial's main idea to a target audience.
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