TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | A STUDY CASE ABOUT THE ICATU-HARTFORD`S ENDOMARKETING PROGRAM | ||||||||||||
| Autor(es): |
GUILHERME INACIO SARDINHA |
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| Colaborador(es): |
FAVIO AKIYOSHI TODA - Orientador |
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| Catalogação: | 11/AGO/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12047@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12047@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.12047 | ||||||||||||
| Resumo: | |||||||||||||
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The objective of this work is analyze if the company Icatu-
Hartford indeed
develop an Endomarketing program just as the on that is
described at the
concerning bibliography. For that, was done an analyze not
only of the program
that the company develops and consider being as on of
Endomarketing just as an
analyze of what the concerning authors says about the
Endomarketing program. In
order to analyze if the company indeed develops the
program, a research was done
with the employees to discover theirs perception of the
theme. In order to
understand better this subject marketing and Endomarketing
concepts were
expounded to a vast comprehension of the theme
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