TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MARKETING ACTIONS PROPOSAL TO ASSIST AMERICANAS.COM IN FACING SEASONALITY IN THE STATIONERY STORE SECTOR? | ||||||||||||
| Autor(es): |
FERNANDA MARTINS PINTO |
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| Colaborador(es): |
FAVIO AKIYOSHI TODA - Orientador |
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| Catalogação: | 11/AGO/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12041@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12041@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.12041 | ||||||||||||
| Resumo: | |||||||||||||
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The stationery store sector in Brazil suffers, every year,
with the classes
return seasonality in January and February and with a
smaller return to the
classes in July. Having this in sight, the solution found
by the stationery store
sector, also by the department of stationery store of
Americanas.com, was going
to search for new market niches, such as, corporative
customers, Hobby Art line
and product kits. From these new ideas, it has gone to the
increasing of Products
Portfolio and the development of a corporative sales
strategy (B2B), to increase
sales and obtain positive results during the year.
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