TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | WHICH ARE THE FACTORS THAT TAKE THE CONSUMER TO FREQUENT CARIOCA NIGHTCLUBS? | ||||||||||||
| Autor(es): |
BRUNO PREZOTTO LIMA |
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| Colaborador(es): |
ANDRE LUIZ ROIZMAN - Orientador |
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| Catalogação: | 24/JUL/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11977@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11977@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.11977 | ||||||||||||
| Resumo: | |||||||||||||
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There are many attributes that influence directly or
indirectly in the decision of the
customers in going or not to the nightclubs in Rio. To
define which are the factors that make them
frequenting these nightclubs, it is necessary to identify
and measure which are the important
attributes and thus create some possible marketing
strategies to the sector. This monograph uses
the Conjoint Analysis method. This research was developed
in two parts: the first one consists of
the choice of the important attibutes to be defined by the
interviewed people and, therefore the
analysis of the same one. To get the possible evaluable
attributes, some in depth interviews have
been made. The definition of the stimulation sets was
prepared using the SPSS 11,0 software.
Collects of data were implemented using questionnaires.
Using the software in combination with
the collected data, the objective could be reached.
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