TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | WHAT MAKES THE CONSUMER UTILIZE A PARKING GARAGE BUILDING? | ||||||||||||
| Autor(es): |
CANDICE ALICE RUBMAN |
||||||||||||
| Colaborador(es): |
ANDRE LUIZ ROIZMAN - Orientador |
||||||||||||
| Catalogação: | 24/JUL/2008 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11974@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11974@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.11974 | ||||||||||||
| Resumo: | |||||||||||||
|
This study analyzes the most important attributes to a
parking garage client. The
conjoint analysis method was applied in the study in order
to identify the desirable
characteristics to the parking garage clients. The
development of the work is composed
of two steps: choosing the attributes to be evaluated by
the participants and analysis of
this evaluation. In order to choose the attributes to be
judged, a series of interviews
were done. Afterwards, the collection of data through the
questionnaires was done.
Finally, with the assistance of the SPSS 11.0 Windows
software, the study reached the
objective to identify which were the marketing strategies
to be used.
|
|||||||||||||
|
|||||||||||||
