TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MARKETING STRATEGY: CASE SHIPYARDS ITACURUÇÁ LTDA | ||||||||||||
| Autor(es): |
RODRIGO ROLLEMBERG DANTAS |
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| Colaborador(es): |
RODOLFO ALVES HORTA - Orientador |
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| Catalogação: | 23/JUN/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11835@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11835@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.11835 | ||||||||||||
| Resumo: | |||||||||||||
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Through out this study it was possible to identify the main
attributes
analyzed by the consumers during the choice of a shipyard,
and to search the
satisfaction of the customers with the services given by
the company Shipyards
Itacuruçá Ltda., that offers services of maintenance for
boats. Through the study
of the market where the company works, marketing of
services, and aspects on
the behavior of the consumer, a marketing strategy was
developed aiming a
optimum positioning of the company against its competitors
and the improvement
in installment and making public the services provided by
the company
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