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Título: EXPECTATIONS AND PERCEPTIONS OF THE YOUNG USERS OF TV FOR SIGNATURE IN SOUTH ZONE OF RIO DE JANEIRO
Autor(es): RODOLPHO PEREIRA CAVADAS FONSECA
Colaborador(es): LEA MARA BENATTI ASSAID - Orientador
Catalogação: 23/JUN/2008 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11834@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11834@2
DOI: https://doi.org/10.17771/PUCRio.acad.11834
Resumo:
With the creation of new legislation in the television sector, the TV for signature enters in the market with the possibility to transmit great varieties of canals. Then, the paid concept of TV appears , and the consumer started to have more requirements to the offered service. With the intention of assisting the managers of the companies who act in this branch, a research was elaborated to identify the expectations and perceptions of the young users of TV for signature, and also the reasons of satisfaction and dissatisfaction
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